Digital Marketing Lead, Scandinavia

Are you ready to take on an exciting challenge in driving the growth and optimisation of a dynamic, large-scale e-commerce platform?

For our client we are looking for a Digital Marketing Lead to drive the digital performance of the webshop across the Scandinavian markets. This new role will be responsible for managing digital strategies, optimising the webshop, and driving sales through digital channels. This position will be key in enhancing the company’s digital footprint across Scandinavia.

Main responsibilities and tasks:

• Track and analyse customer behaviour and identify opportunities for improvement in conversions and engagement to drive growth
• Optimise webshop performance and improve customer experience.
• Collaborate with both global and local teams to implement and align strategies.
• Drive traffic and increase conversions on the webshop by implementing growth strategies
• Ensure seamless customer experience by managing a large product portfolio and optimising product listings
• Manage relationships with external agencies, ensuring campaigns stay on track and within budget.
• Create and execute digital campaigns across the year. 

The ideal candidate will have extended experience in digital marketing and e-commerce management, preferably from trading companies, retail or wholesale. You should have proven expertise in managing large product portfolios and optimising both websites and webshops. Strong analytical skills, along with experience using web analytics tools, are essential. Additionally, you should be comfortable working with both global and local teams, as well as managing relationships with external agencies.

---

If you have any questions, please call Research Consultant Sofie Vestergaard Daugaard at +45 4412 6721.

Please note that we only need your cv if you want to apply. Your approach is handled with confidentiality.

---